AS by DF holiday 2019 Campaign

Brand: AS by DF | Role: Art Direction, Producing, Graphic Design, location scouting, Image retouching

In the Holiday 2019 campaign we give ode to our origins in racing and motor sports, juxtaposing the vintage Camaro and sparkling holiday pieces. I created the campaign from concept to completion, overseeing all assets including the look book, video, digital and social media.

 

Art Direction

Photography: Jason Barbagelott

 
 

Pre-Spring

The Holiday 2019 collection is divided into multiple deliveries, ending with Pre-Spring. This delivery is meant to give shoppers a lighter color palette to wear during the colder months, but one that will transition well into Spring. We purposely styled this portion of the shoot to be a departure from Fall/Holiday, to be clean, fresh, and inspiring.

 
 

Creative Brief