ASTARS WOMENS Holiday 2019 Campaign
Role: Art Direction, Production, Graphic Design, Location Scouting, Model Casting, Image Retouching
The ASTARS Women’s collection is a wardrobe meant to be effortless and cool. Nothing too fussy to wear, but gets the job done. We aim to speak to the modern woman, who values high quality vegan products and a laid back vibe.
The Holiday 2019 collection was split into 3 deliveries: True Fall, Holiday and Pre-Spring. The Styling of Pre-Spring is a departure from Fall/Holiday and will be marketed towards being transitional pieces from Holiday into Spring.