Website Redesign: AS by DF

Role: Art Direction, Graphic Design, Project Manager, Merchandiser.

The AS by DF website needed important updates that reached beyond design aesthetic. The main goal of the website redesign was to have a homepage that could support different types of content (imagery, video, social) and be responsive. It was also important to streamline and transition the eCom photography style from all product shots to model first.

Original AS by DF Website

Redesigned AS by DF Website