King’s Hawaiian x NASCAR
King’s Hawaiian joined forces with NASCAR and RFK racing to partner with Brad Keselowski in his #6 Mustang. My role through this partnership was to direct all aspects King’s Hawaiian brand creative for each race in the 2022-2023 seasons. This included designing various paint schemes for the RFK #6 car, team apparel, hero cards and on-site signage. This partnership went beyond the racetrack, to the fan zone where King’s Hawaiian setup a full back of house kitchen and slider sampling station, complete with games, driver appearances and delicious sliders.
King’s Hawaiian Million Dollar Showdown paint scheme - Las Vegas, NV.
King’s Hawaiian slider sampling at Fan Zone in Las Vegas. 7,000 sliders were sampled over the course of the weekend.