Hertz Gold Drives
Agency: Brierley + Partners | Role: Graphic Designer / Strategy
I was in charge of sourcing and art directing photography for all of the drives, plus working closely with copy writers to create relevant content for each stop. Another role in this project was working with the strategy team to research destinations and activities for renters, while ensuring there was beautiful photography to accompany it. Gold Drives Library
Hertz Gold Drives is a campaign created to increase rental activity by inspiring customers to make an iconic U.S drive like Route 66 or Pacific Coast Highway. GPR members received a solo email teasing the drive and that directed them to the microsite.
In total we have created ten Gold Drives, including the Florida Keys, Route 66 and Pacific Coast Highway.